— Colleen Wolbeck, Crow River Food Council Member
Can local living create a culture to support our community? “Shop Local” is a phrase identifying products, food, and businesses rooted in the community. Patrons make a conscious effort to buy from local shops, eat fare grown by local farmers and obtain supplies from artisans in the area. The newest generation uses social media to routinely post about local stores, breweries, wineries and farmer’s markets. If they have started a trend to shop local, can the rest of the population do this also? Let’s find out how.
Which places entice the locals to buy from local shops and markets? The most gracious method to get local products is directly from the farmer or maker. Social media and websites have played a positive role recently to give producers a leg up in the marketplace. Many of these producers will most definitely give buyers a deal just to contact them in person. This feat will benefit the consumer only if they take charge of how they purchase. Subscribing to a Community Supported Agriculture (CSA) share to obtain fresh vegetables and goods weekly during the growing season is the next best thing. Then, you have your neighborhood Farmer’s Market showcasing the locally grown products in the area. In recent years, grocery stores have included homegrown products on their shelves. Discerning shoppers need to read the fine print and ask questions as to “how” local is the product. Grocery store “Local” can mean made in the United States or within the general region, so shoppers should inspect where foodstuffs are actually sourced. Buying as close to the source will get you fresher and better merchandise in the long run.
Small businesses are a way to support the area’s commerce. Mom and pop shops, antique stores, eateries, food trucks and markets have a magnetism which draws in people. Chefs have started to source local seasonal ingredients from farmers and food producers. Restaurant goers then experience the food scene from the area. Artisans take great pride in expertly crafting their goods, and shoppers reap the benefit when buying local goods. The community of producers are a tight knit group who point consumers toward other producers developing a verbal farmer’s market.
Local living intertwines where we live to the people who create and grow. Marketers enhance the consciousness of local living. Attracting the population to this movement will benefit producers which feeds into the soul of the community. Take this as a call to action, support local! This is the best way to love where you live!
Editors note: we’re working to update our Regional Directory to make it even easier to find local products, food and businesses in the Crow River region. Keep an eye on our social media, newsletter and website for an announcement about it’s completion.